Programmatic Direct Mail

Ireland’s only Direct Mail, Programmatically Triggered Strategy, delivered by An Post Commerce.

Programmatic DM is the latest intelligent e-commerce product combining the best elements of digital marketing and offline marketing, resulting in increased engagement and conversion with your customer.

Programmatic DM uses the integration of technology on your website to identify your customer’s online behaviour. This feature enables you to track your customer’s journey and trigger with a retargeted DM that is delivered to their address, leading to improved sales conversion.

This is a new bespoke channel for Irish brands to communicate with their audience in a timely, relevant and highly-personalised, physical form, allowing you to get directly into customer’s homes.

This new form of programmatic strategy supports business growth by delivering a strong return on investment for businesses. 
 
What is it?
Programmatic direct mail uses the integration of technology on your website to identify your customer’s online behaviour.

We add a simple tagging code to the website to allow us to track a customer’s behaviour; this feature enables you to track your customer’s online journey and when they fall out of the sales funnel, trigger with a retargeted personalised direct mail that is delivered to their address, within 48 hours leading to improved sales conversion.

What does it offer?
Programmatic mail combines the best elements of digital marketing and offline marketing, resulting in increased engagement and conversion with a customer.  It delivers a personalised, in-home connection and it drives e-commerce revenues.

Why is it relevant?
Programmatic mail is a robust, innovative direct-to-consumer media channel that you control. It triggers purchase-ready consumers at a critical point in the customer purchase journey.

It delivers marketing convergence by bringing together traditional and digital channels.  It helps build future-facing, holistic communication plans for businesses who want to improve business return and consumer engagement.

How long does it take?
The Direct Mail piece will land with your customers, 48 hours after relevant behaviour is identified online.

How is it set up?
It is a really simply software integration process, requiring no more than 3-4 hours of an IT departments time required. Pixels can either be put straight into google tag manager or directly onto site.